Facebook is the social media giant that is has taken the world by storm over the past few years. It is absolutely everywhere. Facebook allows users to share videos, pictures, audio, and integrate their account to allow automatic posting from other websites.Quick Facebook Facts/Tips

1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).

2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but hey, it’s free.

3. Send “updates to fans”.  One of the greatest features is that you can send “updates” to fans whenever you want.  It’s a nice way of building a database of interested users.  Send messages about new products, updated website, etc.

4. You control the page.  Making the page before a Fan or a competitor is critical.  You want to be able to send the messages, edit or remove sections, and control the information to an extent.

5. News feed.  When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off).  It makes someone joining your Fan page somewhat viral.

6. It’s free and easy.  Making a Fan page takes just a few minutes – add some information, URL, and upload the logo and you’re starter in the right direction.

A Facebook Fan Page is a Facebook profile for businesses, artists, places, and organizations used to share information about the entity, as well as updates on upcoming events, photos, videos, reviews, location information, and custom FBML pages.

Your business can have it’s own custom web app, site or form built directly into your Facebook Fan Page! In addition to the features and apps Facebook already allows you to add to your Fan Page, Global Elements can custom build a web-store that allows you to sell your merchandise directly from Facebook.

It’s always best to keep your content fresh in order to get your fans to return of a regular basis, we suggest that you update at least 1 tie a week, if not daily – depending on the nature of your business.