Denver Graphic Design
Broadly speaking, graphic design is a creative process used to convey specific messages to a targeted audience. It requires artistic talent, mastery of numerous complicated and expensive programs and intimate knowledge of the production phases of printing.
Most people can tell good design when they see it. Good design is a self-evident expression of the skill of the artist and requires no explanation, but this is only half the story. After the design has been created it must be reproduced. This reproduction could be a sign, business cards, or any number of other products on varying media. Production is a specialized type of knowledge and more complicated than many people realize.
Every printer reacts differently to rich blacks, blues and RGB or CMYK profiles; they have varying dot/gain ratios and require specialized amounts of bleed to ensure precision cuts. A good designer will know exactly how his printer works and be able to adjust his digital files accordingly. Does all of this sound confusing? That’s because it is!
Our artists have studied their craft. They have art degrees as well as years of practical experience in their field. They have figured out the pitfalls that happen during all phases of production and can make sure your designs are not only beautiful but get to print without costly mistakes.
The team at Global Elements can design and produce a cohesive branding package that makes your company look as professional as it is.
